At its broadest level, finance is the science of goal architecture – of the structuring of the economic arrangements necessary to achieve a set of goals and of the stewardship of the assets needed for that achievement.
Robert Shiller
“The market can remain irrational a lot longer than you and I can remain solvent.”
John Maynard Keynes
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”